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Freehaus worked with Benugo on a series of interventions in the quadrangle of the Victorian and Albert Museum to provide a new and dynamic form of food and beverage offer.
Engaging with the history of food and beverage at the V&A - the first museum in the world to house a restaurant within its walls - the project seeks to create a unique identity for the quadrangle in anticipation of the relaunch of the V&A in Summer 2017 alongside the opening of the new entrance on Exhibition Road.
The interventions, namely specialist food and beverage stations, celebrate and expand the quadrangle’s current role as a place for respite, play and informality for the museum’s visitors, with a series of seasonal hero products used to curate the historic architectural setting. The food and beverage stations are able to adapt to the V&A’s programme of events, accommodating a changing food and beverage offer to tie in with major exhibitions.
Alongside our wider strategy for these interventions, Freehaus were invited to provide initial design ideas for a new kiosk to be located in the museum's quadrangle space. We are currently consolidating the design with a view to assisting the V&A’s and Benugo with the intervention expected early next year.