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New coffee shop and delicatessen for Benugo at London Luton Airport. The design approach recreates the sense of style and comfort associated with the golden age of travel whilst borrowing from the visual language of airport environments through the choice of materials, floor markings and exposed structures.
Freehaus worked closely with the airport to meet with their approval procedures to ensure design quality and compliance with technical, safety and security requirements.
The brief called for a development of Benugo’s evolving brand with a tailored approach towards their presence within transport hubs.
The design approach aims to recreate the sense of style and comfort associated with the golden age of travel whilst borrowing from the visual language of airport environments through the choice of materials and use of design elements such as floor markings and exposed structures.
The design also responds to the heightened sense of geographical presence associated with being located within a major transport hub and seeks to celebrate Benugo’s London provenance and brand identity.
The expansive floor area is subtly divided into two distinct areas, through the use of different colour schemes, materials and furniture. An informal café area featuring playful airport references provides a relaxed environment for families waiting for their flight whilst a more grown-up lounge area, distinguished by a darker material palette, houses a space for quiet rest and respite from the hectic departure lounge.
Between each seating area, the service counter is placed centre-stage, celebrating the performance of the barista, with a centrepiece formed by a mobile display table presenting a range of cakes and baked goods.
The project has involved working closely with London Luton Airport to meet with their approval procedures and guidelines to ensure design quality alongside compliance with technical, safety and security requirements.
Photography: Adam Luszniak